Operativ snapback hats and streetwear clothing

We’re so amped to see the Operativ Third Eye snapbacks and 3RD 3Y3 shirt featured in the May/June issue of Ride BMX Magazine. Check out the Operativ shop for additional styles and colorways of our line, and be sure to pick up a copy of the new Ride.

David Grant and the BSD crew cruise up the Pacific Coast Highway through Southern California on 10 day road trip, tearing up plenty of spots along the way. Filmed and edited by Tony Malouf.

Brad Simms and Alex Magallan DIG BMX magazine

In addition to Brad landing the cover, Simms and Alex Magallan scored a few dialed Lost for Words spreads in DIG BMX mag, issue 99. Brad with a roof 540 shot in Helsinki, and Alex with an over door/railing wallride shot in his hometown, Nashville.

Brad Simms DIG BMX Magzine issue 99 cover

Simms can’t be stopped! After dropping his video part last week, he just scored the cover of the latest DIG Bmx Magazine, issue 99. Pick up a copy and check out his Lost for Words feature story. Congrats Brad!

Brad Simms drops another simply EPIC video today, with filmer/editor Sebastien Prot behind the lens. Brad absolutely destroys the streets of Paris with this perfect mix of tech, lines, and classic Simms hammers.

Brad Simms is a unique BMX pro rider: He left home 7 years ago & since then has traveled by himself, only with his BMX, in more than a hundred countries. He was recently in Paris for a month filming a new video part with Sebastien Prot, that will be online very soon. Hadrien Picard followed them for a couple of days to shoot photos for the next issues of Soul & Freedom Magazine. On the last day he took his video camera & asked Brad some questions about his unique way of life.

BSD released the bonus section from their Living for the City DVD online. So many good riders on BSD and an amazing mix of street style. The footage from David Grant’s DIG BMX Magazine cover shot is in here too. This whole edit is amazing … check it!

Brad Simms tears up the Eastern Bloc in his new Operativ edit. Kyrgyzstan. Romania. Serbia. Estonia. Poland. Latvia. Filmed where filming was illegal just a generation ago. Released as a The Come Up exclusive. Special thanks to Karol Majewski.

Start your weekend off by checking out Alex Magallan’s first Operativ video edit, filled with unique lines and Alex’s signature street style! Special thanks to Lee Tucker and all of the filmers.