“To the attentive eye, each moment of the year has its own beauty, and in the same field, it beholds, every hour, a picture which was never seen before, and which shall never be seen again.”  – Emerson

Operativ Watchcap Greyscale

Operativ Watchcaps are all made in the USA from soft knit rib acrylic. Designed for a shallow stylish fit and flippable Operativ Third Eye logo on the cuff, you can rock em cuff up or down. All orders ship free in the USA, and available for shipment worldwide. Check out the latest Watchcap colorways: Greyscale and Army through our online store >>>

Operativ Army Watchcap

Operativ Skarbek Wood Sunglasses

We just dropped a new colorway of our SKARBEK shades, featuring hand-crafted zebra wood frames and polarized emerald green mirror lenses. The zebra wood ages beautifully over time, turning a slightly darker warm tone when exposed to water, oils, and sunlight. All of our wood shades come with a soft cloth case, soft shell travel case, and bamboo hard case. Check out more info about the new SKARBEK shades through out online store.

Pleasant Valley BMX Jam

Come check out Pleasant Valley, MO Skatepark August 19th for a BMX jam going down. We’re proud to support with Operativ gear for rider prizes, and looks like it will be a great park for a jam.

Pleasany Valley Skatepark

Operativ x Cody York Photo Giveaway

We are hooking up an OPERATIV S&S 5 Panel Hat and a 13 x 19” print of this epic Milky Way rising over “Secret Beach” along the Southern Oregon Coast by @cyorkphoto.

You must be following @cyorkphoto and @operativbrand on Instagram and tag 2 friends you’d love to #searchandstrike on a night mission with in the comments below. Tag as many friends as you’d like, you can enter multiple times! Winner will be announced May 27th. Good luck!

Cody York Photo Milky Way Photography