Photographer Cody York was recently out shooting with Bobby Simmons, and took some time to snap a bike check of his Cult AK set up. Check the photo gallery, details of what he’s running, and some info about sponsor changes for next year (more…)
Check out our online store for detail and photos of the new Operativ Intel Polo Shirt. Featuring 100% ring-spun and combed cotton, black with grey contrast stitching, black chest embroidery, Operativ labeling, and an MKULTRA back print.
Operativ: Hey Brad, how’s is going? How’s Egypt treating you? Is this the first time you’ve been there?
Simms: Hey, alive and well. Yeah, unfortunately this is my first time here but finally I persuaded myself into coming here.
Operativ: What’s the riding scene like there? Is there much street? Do you ever worry about getting arrested riding spots in other countries and getting locked up abroad?
Simms: There’s a really small scene here but there’s a few riders, good street spots that are far in between but if you’re creative you can make something happen. I never worry about getting locked up abroad for riding my bike, only overstaying visas, I have experiences when it comes to that, ha-ha-ha.
Operativ: Ha-ha, I heard about that! What country where you in again, and was that while you were filming for your edit in France? What happened exactly?
Simms: No, that was a few months back in China, much too long of a story, a story that cost me 1,500 dollars, a missed flight and way too many hours in the police station.
Operativ: Damn, that bit alone sounds bad enough! Where have you traveled to in the past six months?
Simms: Over the past six months my travels have taken me to China, Hong Kong, Poland, Hungary, Serbia, Latvia, Lithuania, France, Spain, Germany, Austria, Slovakia, Czech Republic, Armenia, Georgia, Estonia and Egypt.
Operativ: Where are you off to next?
Simms: I’ll be flying back to Germany.
Operativ: Why did you pick France to film your new edit?
Simms: I chose France a second time because my good friend Sebastian Prot lives in Paris, he did an incredible job on my Merritt / 5050 BMX video so I couldn’t say no.
Operativ: People say traveling the world changes ones perspective on life, how do you look at traveling?
Simms: Traveling to me is an addiction. It’s an addiction I picked up approximately 8 years ago. Like most people who had a good or (even) bad experience, you become hooked to this unknown adventure. For many, if not the majority of people traveling is simply a holiday, but for me it’s truly a way of life! You could almost say it’s become my destiny… America has it great! And even with all the stuff wrong in the country, we are very fortunate and privileged. But at the same time, there is vast beauty that can be seen, that money can’t buy—breathtaking landscapes that the poor and rich alike can enjoy. There are places people should go and see before they die because they are that amazing. Amazing in their simplicity, purity, variety, frugality, magnitude, and plainness … as well as in their abundance—and a lot of these places are not at all wealthy. It doesn’t matter, since the beauty of life is not about money.
There are great people throughout the world with great things to offer and teach us. As much as there are scumbags everywhere, good people surround us everywhere, and there is nothing like the journey to find all of that out for your self. Think of yourself – your thoughts, emotions, judgments, goals, as a building under never-ending construction… It’s one of those projects that are never completed. But over the course of your lifetime you build it higher and higher adding layers of experience and understanding, and, thus, finally a story of wisdom. You will not only discover beauty in all its flavors, you will also feel humble and grateful for simply being, and you will realize how privileged you are that your senses allowed you to discover all of this while being a visitor on the amazing planet earth. In other words: take life and ride it until the wheels fall off!
Brad Simms rides and explores the hidden treasures of small French suburban towns, with a stop through Paris. Filmed and edited by Sébastien Prot.
Our man David Grant has an interview and tons of great photos on the DIG BMX site. Interview and photos by Devin Feil.
Andrew White has a killer gallery up on DIG with unseen photos from 2012-2014, including several of Operativ rider Alex Magallan. Check them out full screen on the DIG site!
Chicago’s Riot Fest is next weekend, September 12-14 in Humboldt Park, and we’re ready to go. Check out our online store to see everything that will be availabile at Riot Fest (plus lots of new goods that haven’t even made it on the store yet). If you’re able to make it to one of the best music festivals of the year, come stop by our booth and hang out! Give them a follow to check out what goes down next weekend @Riot_Fest Instagram , @RiotFest Twitter and hit up the @OperativBrand Instagram to see what we’re up to at the event.
Operativ will be set up all weekend at Riot Fest in Chicago’s Humboldt Park on September 12-14. We will have our full apparel line available, and a few surprises just for Riot Fest! This is one of the best line ups we have seen at any music festival … can’t wait to meet everyone and check out this epic line up. We hear rumor that a handful of bands are playing albums live, straight through, like Descendents “Milo Goes to College,” Slayer “Reign in Blood,” Weezer ‘Blue Album,” and a bunch more.
Bobby Simmons and the Cult crew have some killer clips in the new Vans X Cult video, promoting their collab BMX shoes.