Fairy Falls, Columbia River Gorge

Over the next few weeks we’ll be sharing the stunning journey of our good friend and Operativ photographer, Cody York, on his way through the Pacific Northwest. Cody made a name for himself for well over a decade as a photographer in the BMX, skate, action sports industry, being published in all of the big names like ESPN, Ride BMX, DIG, BMX Plus!, Redbull, and documenting hundreds of events like the X Games, DewTour, and so many more. He continued to follow his passions along side his profession as a photographer, branching out into photographing his favorite bands, and outdoor lifestyle and landscape photography to name a few. Keep an eye out here on the Operativ site and Cody’s social media @cyorkphoto to see what he captured in the PNW.

“The first stop on our PNW trip was Fairy Falls in the Columbia River Gorge. This appropriately named waterfall is a short, but steep (600ft), hike along the Wahkeena Trailhead and offers stunning views of the Gorge along the way. It’s a bit of a hike but definitely well worth it!” – Cody York

Operativ Lamarr Wood Sunglasses

Our Lamarr sunglasses feature hand-crafted maple wood frames (sourced from recycled skateboard decks), and polarized lenses. The layering of the maple plywood produces amazing coloring when the frames are cut into form. Like all of our wood shades, they come with a Lifetime Warranty, engraved bamboo case, travel case, and cleaning cloth. Check out more photos and colorways on our shop.

Operativ MKULTRA Shirts

Operativ MKULTRA t-shirts are made in the USA and feature 100% ring spun and combed cotton, Third Eye logo tag, soft-hand inks and a stylish fit. Available in black/grey or white/black colorways through our [ online store ], shipping worldwide.

Operativ Watchcap - Black Beanie

Operativ Watchcaps are made in the USA and feature a soft knit rib construction, flippable Third Eye logo cuff, and a stylish fit. Available in 9+ colorways through our [ online store ], shipping worldwide.

If you have never been to a Cirque du Soleil show, then you should probably check to see if any are coming to your area in the next year and make it happen. They’re visually stunning, and the performers’ talent is world-class. It’s really cool to see BMX breaking into Cirque involvement, and their respect for including BMX as part of their show – giving riders more opportunity, and greater visibility of BMX culture/sport to a global audience. Check out the video to see more about how BMX is breaking into Cirque.

Operativ Kleiss Wood Sunglasses

Our new Kleiss wood sunglasses feature hand-crafted black or zebra wood frames with polarized lenses. Like all of our wood shades, they come with a Lifetime Warranty, engraved bamboo case, and travel case/kit. Read & see more on the shop.

Operativ Tank Top Front and Back

New Operativ tanks for summer! The Misdirection tank features 50/50 blend fabric for a soft vintage feel, soft-hand water based inks, Operativ Third Eye back print, and contrast color seams. Available now through our [ Online Store ]