Operativ Skarbek Wood Sunglasses

We just dropped a new colorway of our SKARBEK shades, featuring hand-crafted zebra wood frames and polarized emerald green mirror lenses. The zebra wood ages beautifully over time, turning a slightly darker warm tone when exposed to water, oils, and sunlight. All of our wood shades come with a soft cloth case, soft shell travel case, and bamboo hard case. Check out more info about the new SKARBEK shades through out online store.

Pleasant Valley BMX Jam

Come check out Pleasant Valley, MO Skatepark August 19th for a BMX jam going down. We’re proud to support with Operativ gear for rider prizes, and looks like it will be a great park for a jam.

Pleasany Valley Skatepark

Operativ x Cody York Photo Giveaway

We are hooking up an OPERATIV S&S 5 Panel Hat and a 13 x 19” print of this epic Milky Way rising over “Secret Beach” along the Southern Oregon Coast by @cyorkphoto.

You must be following @cyorkphoto and @operativbrand on Instagram and tag 2 friends you’d love to #searchandstrike on a night mission with in the comments below. Tag as many friends as you’d like, you can enter multiple times! Winner will be announced May 27th. Good luck!

Cody York Photo Milky Way Photography



Panther Creek Falls Operativ X Cody York Photo

“There are over 200 incredible waterfalls in Oregon. And out of the many I have photographed, Panther Creek Falls is by far my favorite!” – Cody York

If you have been following along on our instagram page @operativbrand, we just gave away a  13” x 19” print of this photo along with an Operativ X2 Messenger Bag in Tiger Stripe Camo. We’re doing another giveaway soon, so keep an eye out on @operativbrand and @cyorkphoto Instagram pages for info how to enter! For now, check out a few more photos from Cody’s trip through the Pacific Northwest US.


“The iconic Multnomah Falls in Columbia River Gorge is the tallest waterfall in Oregon. It’s also one of the most popular, probably because of its accessibility, but that doesn’t stop me from taking pictures of it every time I visit. This is definitely a must see if you visit Portland as it’s only 30 minutes away.”


“There’s nothing quite like the Southern, Oregon coast!”

Operativ_Cody-York-Photo_Redwood Forest

“One can’t help but feel small walking amongst these giant Redwoods. Some of these trees can reach heights of over 300ft and live for nearly 2,000 years! It’s hard to fathom the enormity of these trees until you’re standing beside them. I was shooting photos with my 16mm lens and it was barely wide enough to see the tops of the trees.”


“The trail to Silver Creek Falls had many great vantage points, but sometimes you have to venture off the beaten path to find what you’re looking for.”
Be sure to check out @operativbrand and @cyorkphoto on Instagram over the next few days for our next giveaway package!

Painted Hills Oregon

More photography from our man Cody York during his road trip out West. Painted Hills, Oregon. Stay tuned for an Operativ x Cody York Photo giveaway we’ll be doing next week through our Instagram: @operativbrand